Privacy Notice

Last updated: February 9th 2026

Introduction

Apex Fire Solutions Ltd respects your privacy and is committed to protecting your personal data. This privacy notice explains how we look after your personal data when you use our services, communicate with us, or visit our website. It also outlines your privacy rights and how UK law protects you.

1. Important information and who we are

Apex Fire Solutions Ltd is committed to maintaining the highest standards of data protection. This privacy notice aims to explain how we collect, use, store, and process your personal data when you use our services or website, including data submitted through online enquiry forms, downloads, or call.

Our website and services are not intended for children, and we do not knowingly collect data relating to children unless inaccurate details have been provided to us by third parties.

It is important that you read this privacy notice alongside any additional privacy notices we may provide on specific occasions. This notice supplements those documents and does not override them.

Controller

Apex Fire Solutions Ltd is the data controller responsible for your personal data.

We have appointed a Data Privacy Manager, Vijay Saib, who oversees all enquiries related to this privacy notice.

Contact details

Firm Name: Apex Fire Solutions Ltd
Data Privacy Manager: Vijay Saib
Email: info@apexfiresolutions.co.uk

You may contact us using the details above for any questions or to exercise your data protection rights.

You also have the right to complain at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you contact the ICO.

Changes to this privacy notice

This version was last updated on February 9th 2026.

Please ensure the personal data we hold about you is accurate and up to date. Inform us of any changes to your information during your relationship with us.

Third-party links

Our website may contain links to third-party websites, plug-ins, or applications. Clicking on these may allow third parties to collect data about you. We are not responsible for their privacy policies, and we encourage you to read the privacy notice of any external site you visit.

2. The data we collect about you

“Personal data” refers to any information that can identify an individual. We may collect, use, store, and transfer the following categories of personal data:

Identity Data – name, title, date of birth, gender.
Contact Data – billing address, email address, telephone numbers.
Financial Data – bank account and payment information.
Transaction Data – details of payments and services provided.
Usage Data – information about how you use our website and services.
Marketing & Communications Data – your marketing preferences and communication choices.

If we ever need to collect Special Category Data (health, ethnicity, etc.) or data relating to criminal convictions, we will request a separate signed consent.

If you fail to provide personal data

If you do not provide data we require to fulfil a contract with you, we may not be able to provide our services. We will notify you if this occurs.

3. How your personal data is collected

We collect data through:

Direct interactions

You may provide Identity, Contact, and Financial Data when communicating with us by phone, email, post, in person, or through our website forms.

4. How we use your personal data

We will only use your personal data when legally permitted. The most common reasons include:

• Contractual necessity – to deliver the services you request.
• Legitimate interests – to operate and improve our business without overriding your rights.
• Legal obligation – to comply with UK law.

We do not rely on consent except for special category personal data.

Cookies

You can configure your browser to refuse cookies or alert you when websites use them. Some parts of our site may not function correctly without cookies.

Change of purpose

We only use your personal data for the purposes for which it was collected unless we consider another use compatible with the original purpose. For unrelated purposes, we will notify you and explain the legal basis.

5. Disclosures of your personal data

We may share your data with:

• Apex Fire Solutions Ltd IT and communications providers
• Operational software providers
• Accountants and banking providers
• Auditors
• Potential business purchasers or merger partners, if relevant

All third parties are required to protect your personal data and process it only according to our instructions.

Data security

We use appropriate security measures to prevent accidental loss, misuse, or unauthorised access to your data. Access is limited to individuals who have a business need to know. Procedures are in place to identify and respond to data breaches if required.

6. Data retention

We retain your personal data only as long as necessary to fulfil the purposes it was collected for, including legal and accounting requirements.

Retention periods depend on:

• the type and sensitivity of the data
• the risk of harm from unauthorised use
• the purpose of processing
• legal requirements

7. Job applicants, current and former employees

Apex Fire Solutions Ltd is the data controller for information provided during recruitment unless stated otherwise.

We process applicant and employee data only for lawful and necessary purposes relating to employment, identity verification, right-to-work checks, payroll, and similar obligations.

Retention times mirror industry norms:

• Successful applicants: data retained for employment duration + 6 years
• Unsuccessful applicants: retained for 6 months after recruitment closure
• Equal opportunities data: retained for 6 months regardless of outcome

8. Your legal rights

Under UK data protection law, you have the right to:

• Request access to your personal data
• Request correction of inaccurate information
• Request erasure in certain circumstances
• Object to processing based on legitimate interests
• Request restriction of processing
• Request transfer of your data to you or another party

You may exercise these rights by contacting us at: info@apexfiresolutions.co.uk

9. Glossary

Legitimate Interest – our interest in running Apex Fire Solutions Ltd efficiently and securely, balanced against your rights and freedoms.
Performance of Contract – processing needed to deliver services you have requested.
Legal or Regulatory Obligation – processing required by UK law.